Another reason could be the unfamiliar events that allow users to be interested in prediction platforms. Between human interactions, 2 people can be discussing the weather, and just place a 'verbal' bet on everything under the sun, from the weather, 'Is it going to rain in the next 2 hours?'. I'm sure many of us have had such an experience. A prediction platform simply does the same thing, but just without the human interactions beforehand. However, when it comes to sporting events, many would be used to linking sporting events to gambling platforms, which is the closest and most successful product we have in terms of a mainstream 'prediction platform'.